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Building an AEO Content Brief (Free Template) — Downloadable Brief + Sample

A practical ‘content brief template ai’ for AEO/GEO. Download a free, fillable brief and a completed sample you can copy. Includes fields for AI Overviews, PAA, Reddit/forum mining, schema, E-E-A-T, and internal link maps.

Agenxus Team••14 min•
#AEO#GEO#AI SEO#Content Strategy#Structured Data#E-E-A-T#Topic Clusters
Building an AEO Content Brief (Free Template) — Downloadable Brief + Sample

Use this AEO content brief template to ship answer-first, citation-ready pages that can appear in AI Overviews, Perplexity and Bing Copilot. It’s designed for teams looking for a practical “content brief template ai” and “aeo content brief”.

Download the Template (RTF)

Opens in Microsoft Word, Google Docs, or Apple Pages. Fully editable.

Download AEO_Content_Brief_Template.rtf

Prefer a quick print-to-PDF? Open the printable HTML.

Download a Filled Sample (RTF)

A completed example (AI Patient Intake) showing answer-first copy, schema plan, sources, and internal links.

Download AEO_Content_Brief_Sample_AI_Intake.rtf

Or view the printable HTML and save as PDF.

When to Use This Brief

  • Kickoffs for net-new AEO articles and hub pages.
  • Rewriting legacy SEO posts into answer-first formats.
  • Coordinating SMEs, writers, editors, and reviewers for YMYL topics.

What’s Inside

Query & Intent

Primary query, searcher intent, and a 30–50 item Query Fan-Out list sourced from PAA, autocomplete, and forums.

Answer-First & Schema

2–3 sentence standalone answer, plus FAQ/HowTo blocks with JSON-LD. See FAQPage and HowTo.

E-E-A-T & Links

Author bios, reviewer stamp (for YMYL), outbound citations, and an internal link map to pillar and siblings.

How to Fill the Brief (5 Steps)

  1. Define intent & reader. Use natural language queries from PAA and forums to frame the job to be done.
  2. Write the answer-first summary. Two–three sentences a model could cite verbatim.
  3. Outline by questions. Turn H2/H3 into questions; add an FAQ block.
  4. Plan schema & sources. Add JSON-LD; choose reputable references users can verify.
  5. Map links & measurement. Point up to the pillar and sideways to siblings; define KPIs (citations, qualified referrals).

Want us to operationalize this brief across your entire site? Agenxus’s AI Search Optimization service includes an AEO/GEO audit, validated schema library, internal link maps, and an answer-first publishing workflow.

Frequently Asked Questions

What is an AEO content brief?▼
It’s a one-page plan that ensures each article is answer-first, citation-ready, and machine-readable. It covers query intent, PAA/Reddit questions, entities, E-E-A-T, schema, internal links, and success metrics.
Who should use this brief?▼
SEO/Content leads, editors, and SMEs who need to produce pages that can be cited inside AI Overviews, Perplexity, and Copilot.
What formats are included?▼
An RTF template you can open in Word, Google Docs, or Apple Pages—plus a filled sample. You can also view printable HTML if you prefer to export a PDF.
How does this help with AI Overviews?▼
The brief forces a 2–3 sentence standalone answer, FAQ/HowTo structure, reputable sources, and internal links—signals that help answer engines select and cite your passages.
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Query Fan-Out: Turn One Head Term into 50 Long-tails (PAA → Reddit → Forum Mining)
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Prioritizing Subtopics with Business Intent (ICE Scoring): A Practical Framework for AEO