Author Pages That AI Trusts: Bios, Credentials, Citations (Modular Bio Block + Schema)
A practical how-to for “author bio E-E-A-T examples.” Build modular author bios with credentials, disclosures, and citations that answer engines trust. Includes ProfilePage/Person JSON-LD, Article author markup, and a QA checklist.
AI systems cite sources they can verify. That means your author identity, credentials, and citations must be explicit and consistent across articles and the author’s profile page. This guide shows a modular bio block pattern, the ProfilePage + Person schema you’ll need, and a checklist to ensure your bios pass E-E-A-T sniff tests—especially for YMYL topics.
New to AEO? Start with How AI Overviews Work, compare AI Search Optimization vs. Traditional SEO, and keep the AEO Glossary handy. Ship answer-ready intros with self-contained paragraphs, structure topics via topic clusters, and add the right schema. For technical performance and rendering, see AEO Site Architecture.
Why Author Bios Matter for AEO (Beyond “About the Author”)
In generative results, engines look for verifiable expertise. Pages that clearly tie claims to named experts—with credentials, affiliations, and citable references—are more likely to be trusted and quoted. For YMYL content, add an expert reviewer (“reviewedBy”) and show a last reviewed date. These are low-effort signals that compound your chances of being the chosen citation.
Modular Author Bio Block (Copy & Adapt)
<section class="author-bio not-prose rounded-2xl bg-slate-800/50 p-5 ring-1 ring-slate-700">
<div class="flex items-start gap-4">
<img src="/images/authors/jane-doe.jpg" alt="Jane Doe, MPH" width="72" height="72" class="rounded-xl" />
<div>
<h3 class="text-white font-semibold">Jane Doe, MPH</h3>
<p class="text-sm text-slate-300">
Public health researcher specializing in digital health access. Former program manager at City Health.
Published in <a href="https://jamanetwork.com/" target="_blank" rel="noopener" class="underline">JAMA Network</a>.
</p>
<ul class="mt-2 text-xs text-slate-400 space-y-1">
<li><strong>Credentials:</strong> MPH (Epidemiology), CPH</li>
<li><strong>Affiliations:</strong> APHA member; Advisor, HealthTech Commons</li>
<li><strong>Disclosures:</strong> No financial ties to reviewed vendors</li>
<li><strong>Profiles:</strong> <a href="https://www.linkedin.com/in/..." class="underline">LinkedIn</a> · <a href="https://orcid.org/..." class="underline">ORCID</a></li>
</ul>
</div>
</div>
</section>Place the short bio at the end of each article. Link the name to a full author ProfilePage.
Article Author JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "TechArticle",
"headline": "Example Article Title",
"author": {
"@type": "Person",
"name": "Jane Doe, MPH",
"jobTitle": "Public Health Researcher",
"affiliation": { "@type": "Organization", "name": "Agenxus" },
"sameAs": ["https://www.linkedin.com/in/...", "https://orcid.org/..."]
},
"reviewedBy": {
"@type": "Person",
"name": "John Smith, MD",
"medicalSpecialty": "FamilyMedicine"
},
"datePublished": "2025-09-07",
"dateModified": "2025-09-07",
"mainEntityOfPage": { "@type": "WebPage", "@id": "https://example.com/blog/example-article" }
}
</script>ProfilePage + Person JSON-LD (Author Page)
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ProfilePage",
"name": "Jane Doe, MPH — Author Profile",
"mainEntity": {
"@type": "Person",
"name": "Jane Doe, MPH",
"jobTitle": "Public Health Researcher",
"affiliation": { "@type": "Organization", "name": "Agenxus" },
"alumniOf": { "@type": "CollegeOrUniversity", "name": "State University" },
"hasCredential": [{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "ProfessionalCertification",
"name": "Certified in Public Health (CPH)"
}],
"knowsAbout": ["digital health", "patient intake", "health communication"],
"sameAs": [
"https://www.linkedin.com/in/...",
"https://orcid.org/...",
"https://scholar.google.com/citations?user=..."
]
},
"breadcrumb": "Home > Authors > Jane Doe",
"url": "https://example.com/authors/jane-doe"
}
</script>Reviewer Badge (YMYL)
<aside class="reviewed-by mt-4 text-xs text-slate-400"> Reviewed by <a href="/authors/john-smith-md" class="underline">John Smith, MD</a> — Last reviewed: 2025-08-30 </aside>
Author Bio QA Checklist (AEO / E-E-A-T)
□ Real name + role/title (consistent across site) □ Credentials spelled out (degree, licensure, certifications) with verification links if possible □ Affiliations/memberships (current) □ 1–2 reputable publications or citations (journal, standards body, gov/edu) □ Disclosure note (conflicts, sponsorships) and contact/profile links □ Reviewer included for YMYL; last reviewed date present □ Article JSON-LD: author Person (+ reviewedBy) □ ProfilePage JSON-LD: Person with sameAs, hasCredential, knowsAbout □ Internal links: article bio → ProfilePage; ProfilePage → recent articles □ Update cadence defined (quarterly or as credentials change)
Helpful Docs & Examples
- Google Search Central — Creating helpful, people-first content
- Google — E-E-A-T guidance
- Schema.org — ProfilePage · Person
Need help standardizing author bios, reviewer flows, and schema? Agenxus’s AI Search Optimization service ships modular bio components, ProfilePages, review workflows, and JSON-LD that answer engines can verify.